Nautiques proves to be a crowd pleaser
Correct Craft, Inc. the US-based manufacturer of the Nautiques line of ski and wakeboard boats has taken out the prestigious J.D. Power and Associates® award for the sixth consecutive year.
J.D. Power and Associates® is a renowned global marketing information firm that conducts independent and unbiased surveys of customer satisfaction, product quality and buyer behaviour.
Exclusively distributed in the Australian and New Zealand markets by The Haines Group, Nautiques have built a reputation within the water sports industry as the world’s leading towboats.
Correct Craft received the award for highest customer satisfaction among Ski/Wakeboard owners for the Nautiques brand.
Correct Craft has already achieved countless milestones, including the first tournament inboard ski boat, the first wakeboard boat and the first true “crossover” boat.
Nautiques General Manager (Australia and New Zealand) said winning the J.D. Power and Associates® award six years in a row was an exceptional achievement.
“Judging was based on independent responses from 9,718 consumers measuring six ski and wakeboard boat brands and owner opinions of 2006 and 2007 model year boats including fibreglass boats with highly specialised designs for waterskiing and wakeboarding.
“This is a competitive market saturated with similar craft and Nautiques customers were rated the most loyal customers in the entire boating industry, which is quite an achievement for both the Nautiques brand and The Haines Group,” Greg Haines said.
“Six consecutive awards for us and three consecutive awards for our engine supplier demonstrate that Nautiques truly differentiates itself from the competition,” Greg Haines said.
Nautiques have sponsored the Australian Pro Tour of Wakeboarding for the last three years including the current 2007/2008 tour (the final tour stop will be Caribbean Gardens, Melbourne VIC on 15th to 16th March 2008).
Nautiques have also been long term sponsor of the Moomba Masters in Melbourne which will be taking place from 7th to 10th March 2008.
Within the Australian and New Zealand market, Nautiques is the fasted growing towboat brand.
Tags: Correct Craft