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Introduction to Yacht and Boat
The Australian marine industry is worth a total of $7.8 billion annually with boat ownership growing.
In 2008 there was a total of 779,123 registered vessels in Australia and many more that did not require registration.* Year on year, Australian’s increase their interest and participation in all forms of marine and aquatic based activities.
To date, information, services and resources targeted to the Australian boating, marine and aquatic enthusiast are highly fragmented into market and geographical segments. Marine businesses, manufacturers and sellers find it difficult and expensive to reach their market effectively.
YachtAndBoat.com.au is a unique, totally independent boating lifestyle website catering to the entire Australian boating, marine and aquatic market with information, resources and services sourced by:
- Industry bodies
- Volunteer organisations
- Federal and State Government bodies
- Clubs (fishing, yachting, boating, kayaking etc)
- Manufacturers, Importers, Dealers and Retailers
- Private boat, marine and aquatic owners/enthusiasts
Do you have information or media releases that you would like published on Yacht and Boat? ADD US TO YOUR DISTRIBUTION LIST so we can feature it on the site.
Key Site Features
NEWS Reviews and information – articles, updates and profiles
VIDEO Boat tests, reviews and boating information
NEWSLETTER regularly sent to our growing database of subscribed members
CLASSIFIEDS Thousands of new and used boats for sale in Australia and New Zealand
COMPETITIONS new every month and exclusive to Yacht and Boat members
DEALER SEARCH Find boat brokers and dealers - customised web pages and easy to find listings
NEW BOATS SEARCH Search for new boats by manufacturer, importer or brand
Yacht and Boat is an Australian owned, independent web site catering to all marine enthusiasts - providing the latest news, online classifieds, information and resources for Australian boaters.
You can reach the YachtAndBoat.com.au audience through:
Banner Advertising - See below for options
Competitions - Promote new product releases and special offers
Newsletters - Reach over 10,000 boaters with a feature our eNewsletter
Custom Web Pages - Make a statement. Make an impact!
Marine Business Directory - Over 60 Categories
Boat Sales Classifieds - Sell new and used boats, yachts and watercraft
Please CONTACT US for a Media Kit.
Advertising Material Specifications
|Banner Type||Banner Size (width x height)||Banner Format||Ideal File Size|
|Side Button||300 x 100||GIF or SWF (Shockwave Flash)||20 - 30K|
|Medium Rectangle||300 x 250||GIF or SWF (Shockwave Flash)||20 - 30K|
|Leaderboard||728 x 90||GIF or SWF(Shockwave Flash)||20 - 30K|
If you need assistance in producing web-ready material or would like an Advertising Booking Form please CONTACT US via email or call 02 9999 5242
Online Advertising Terminology de-mystifies the phrases and terms used for internet advertising and measurement and can help you make a more informed decision on how best to market your business online.
Advertising Terms and Conditions
|i.||All advertising is offered subject to availability at time of booking.|
|ii.||Any sound contained within ads must be user generated|
|iii.||Advertising will not be accepted within the following categories - gambling, alcohol, firearms, tobacco or pornography.|
|iv.||Yacht and Boat will site and approve all creative before going live and reserves the right to reject any creative which it deems inappropriate.|
|v.||Yacht and Boat will endeavour to place, as scheduled, material not received by the stated material deadline. Where advertising cannot be placed, due to late material delivery, it will be scheduled in the next available position and charged according to the original booking.|
- Land Sicknes Campaign LaunchesYacht and Boat Safety Packs on Australia Day - Jan 2009
- Yacht and Boat National Safety Opinion Poll - May 2008 Media Release
- Yacht and Boat Launches - April 2008 Media Release
We sincerely welcome your comments, feedback and enquiries on Yacht and Boat.For a MEDIA KIT please Call us today do discuss your advertising objectives.
PHONE: 02 9999 5242
*Sources:EMDA 2007 Final Report - The Economic Value of the Australian Recreational Boat Industry.
Melbourne EMDA Boating Industry Association of Victoria and Marine QLD